Price hike shows Xbox is determined to make Game Pass work | Opinion
If there were any doubts about Xbox's commitment to Game Pass (and there was plenty of industry chatter earlier this year that suggests there were), the firm has well and truly silenced them over the past two months.First came the news that Call of Duty: Black Ops 6 would be included in Game Pass on the same day it launches everywhere else. Then there was the barnstorming Xbox Summer Showcase, where every first-party game was followed by the words: 'Play It Day One On Game Pass'. This included games for 2024, 2025 and even beyond that.Xbox is clearly determined to make Game Pass work. But there is a challenge. Game Pass numbers haven't grown much over the last 18 months, if at all. Meanwhile, premium sales of Xbox games have been disappointing. Hellblade 2 in May didn't even make the Top 100 in Europe. Read more
If there were any doubts about Xbox's commitment to Game Pass (and there was plenty of industry chatter earlier this year that suggests there were), the firm has well and truly silenced them over the past two months.
First came the news that Call of Duty: Black Ops 6 would be included in Game Pass on the same day it launches everywhere else. Then there was the barnstorming Xbox Summer Showcase, where every first-party game was followed by the words: 'Play It Day One On Game Pass'. This included games for 2024, 2025 and even beyond that.
Xbox is clearly determined to make Game Pass work. But there is a challenge. Game Pass numbers haven't grown much over the last 18 months, if at all. Meanwhile, premium sales of Xbox games have been disappointing. Hellblade 2 in May didn't even make the Top 100 in Europe.
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