Sony's focus on engagement time over units sold makes sense for PlayStation | Opinion
Sony announced its full-year results for 2023 earlier this week, with the PlayStation business posting continued solid growth that was basically in line with its revised estimates from a few months ago, albeit significantly undershooting the sky-high estimates it had originally forecast at the start of the year.As ever, there were various interesting bits and pieces in the results – I'm personally always struck by the long-term story Sony's financials tell of PlayStation's ever-growing dominance of the company's business – but the aspect of the annual financial report that seems to have stirred up the most interest is not in the substance of the details reported, but rather in their framing.Specifically, during the results presentation, Sony senior vice president Naomi Matsuoka discussed the growth of operating income in the Games & Network Services division which houses PlayStation by mentioning a shift in internal strategic thinking – away from unit sales and hardware attach rate, and towards metrics of time spent on the console and its services. Read more
Sony announced its full-year results for 2023 earlier this week, with the PlayStation business posting continued solid growth that was basically in line with its revised estimates from a few months ago, albeit significantly undershooting the sky-high estimates it had originally forecast at the start of the year.
As ever, there were various interesting bits and pieces in the results – I'm personally always struck by the long-term story Sony's financials tell of PlayStation's ever-growing dominance of the company's business – but the aspect of the annual financial report that seems to have stirred up the most interest is not in the substance of the details reported, but rather in their framing.
Specifically, during the results presentation, Sony senior vice president Naomi Matsuoka discussed the growth of operating income in the Games & Network Services division which houses PlayStation by mentioning a shift in internal strategic thinking – away from unit sales and hardware attach rate, and towards metrics of time spent on the console and its services.
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